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Showing posts with the label €400 million turnover

Tradition Meets Growth: San Daniele's €400 Million Success Story.

In the quiet hills of Friuli-Venezia Giulia, where cool Alpine air meets the softer currents coming from the Adriatic, something remarkable happens every year. Thousands upon thousands of pork legs begin a slow transformation, guided by salt, patience, and time, into Prosciutto di San Daniele. It may look like a simple slice on a plate. But behind it lies an entire economic ecosystem worth nearly €400 million. At the centre of it all stands the Consorzio del Prosciutto di San Daniele, founded in 1961 to protect and promote a product that locals already knew was special. Over the decades, the consortium has grown into a powerful coordinating body, bringing together 31 producers and overseeing a tightly controlled supply chain spanning multiple Italian regions. And yet, everything must return to San Daniele. By regulation, production is allowed only within this small town. Geography isn't just a detail here; it's part of the recipe. A Local Product with Global Reach Each year, m...