World's Best Ham by PataNegra.dk

Iberian Ham The Iberian Pork Interprofessional Association (Asici) has reported remarkable success in its international promotion campaigns for Iberian ham, leading to significant growth in key markets such as China, the United Kingdom, and Japan. These efforts have contributed to a 56.5% increase in cured ham exports since 2020, culminating in a record turnover of €722.14 million by the end of 2024. China: A Strategic Market Despite recent trade and tariff challenges, China remains a pivotal market for Iberian ham. In 2024, Spanish exports of cured hams and shoulders to China surpassed €28 million, marking a 60% increase in value over the past five years, according to data from ICEX-ESTACOM. The outreach campaign 'Jamones Ibéricos de España. Ambassadors of Europe in the World,' conducted between 2021 and 2023, played a crucial role in expanding Iberian ham's presence in China. Through training hundreds of cutters, hosting show-cooking events, and offering immersive experie...