Iberian Ham Iberian ham, known for its unmatched flavor and artisanal production process, has experienced remarkable growth in international markets in recent years. The recent increase can be due to the diversification of exports aimed at emerging markets, particularly China. This shift was a strategic response to the trade uncertainties during Donald Trump's administration. Growth in the Chinese Market China has developed as a significant market for Iberian ham. According to the Interprofessional Association of Iberian Pork (ASICI), exports of this product to China have surged by 104% over the last five years, with sales expected to hit 28 million euros by 2023. This growth has positioned China as the second-largest importer of Iberian ham outside Europe, just behind the United States. The rising Chinese middle class and its growing interest in gourmet products have fueled the demand for this Spanish delicacy. Additionally, the perception of Iberian ham as a luxury product has c...
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