World's Best Ham by PataNegra.dk

Spanish Iberian ham is seeking a stronger foothold in Japan, a market where culinary craftsmanship, premium ingredients and attention to food quality offer promising opportunities for overseas producers. Spain's Iberian pork sector is investing in professional education, product demonstrations and targeted promotion to help Japanese consumers better understand the heritage and distinctive qualities of this famous Spanish delicacy. One of the latest initiatives took place in Tokyo from September 14 to 17, 2026. Organised by the Spanish Iberian Pig Interprofessional Association (ASICI), the programme brought together Japanese media representatives and food industry professionals as part of the European campaign Awaken Your Ibérico Sense . The initiative comes at a challenging time for Spanish pork exporters. African swine fever (ASF) has disrupted trade with Japan, prompting temporary import restrictions and increasing the need for clear communication about animal health controls, tr...