Skip to main content

Posts

Showing posts with the label global promotion

Iberian Pork and Ham Takes Center Stage at Meat Attraction

Meat Attraction Meat Attraction, the International Trade Fair for the meat sector, will return to IFEMA Madrid on February 25-27, 2025, with the 'Iberico Land' pavilion as one of its centerpieces. Aimed at promoting Iberian pork products, this space has become a cornerstone for national and international operators looking to explore commercial opportunities in the Iberian meat sector. Recently, a promotional day was held to showcase the potential of Iberian products, with more than 60 operators attending to learn more about the market and the unique offerings of Iberian ham, including the world-renowned Pata Negra ham . Raúl García, president of Iberaice, opened the day by emphasizing the importance of Meat Attraction in improving the positioning of Iberian products in international markets. "This event is a commitment by the sector to create initiatives that elevate our products and represents a unique opportunity for Iberian producers to increase sales domestically and i...