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ASICI and ICEX Boost Iberian Ham Visibility in Key Markets

Iberian Ham The Interprofessional Association of Iberian Pigs (ASICI) and ICEX Spain Export and Investment have signed a collaboration agreement to strengthen the worldwide footprint of Spain's renowned Iberian pig sector. This partnership aims to promote the internationalization of the Spanish Iberian sector through a series of reverse missions, allowing international buyers and influencers to experience firsthand the uniqueness and excellence of Iberian products.  A Comprehensive Program to Showcase Iberian Excellence From 2025 to 2026, the initiative encompasses visits to pastures, drying sheds, and meat processing plants. Participants will engage with industry companies and partake in gastronomic experiences designed to highlight the unparalleled quality of the Iberian pig. The program also includes tours of the Dehesa, a unique ecosystem where Iberian pigs are raised sustainably, contributing to environmental preservation and biodiversity.  Strategic Markets and Business ...