World's Best Ham by PataNegra.dk

Iberian Ham The Iberian Pork Interprofessional Association (Asici) has reported remarkable success in its international promotion campaigns for Iberian ham, leading to significant growth in key markets such as China, the United Kingdom, and Japan. These efforts have contributed to a 56.5% increase in cured ham exports since 2020, culminating in a record turnover of €722.14 million by the end of 2024. China: A Strategic Market Despite recent trade and tariff challenges, China remains a pivotal market for Iberian ham. In 2024, Spanish exports of cured hams and shoulders to China surpassed €28 million, marking a 60% increase in value over the past five years, according to data from ICEX-ESTACOM. The outreach campaign 'Jamones Ibéricos de España. Ambassadors of Europe in the World,' conducted between 2021 and 2023, played a crucial role in expanding Iberian ham's presence in China. Through training hundreds of cutters, hosting show-cooking events, and offering immersive experie...

Meat Attraction Meat Attraction, the International Trade Fair for the meat sector, will return to IFEMA Madrid on February 25-27, 2025, with the 'Iberico Land' pavilion as one of its centerpieces. Aimed at promoting Iberian pork products, this space has become a cornerstone for national and international operators looking to explore commercial opportunities in the Iberian meat sector. Recently, a promotional day was held to showcase the potential of Iberian products, with more than 60 operators attending to learn more about the market and the unique offerings of Iberian ham, including the world-renowned Pata Negra ham . Raúl García, president of Iberaice, opened the day by emphasizing the importance of Meat Attraction in improving the positioning of Iberian products in international markets. "This event is a commitment by the sector to create initiatives that elevate our products and represents a unique opportunity for Iberian producers to increase sales domestically and i...