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Showing posts with the label export markets

The Return of Culatello di Zibello: Small Production, Big Impact

There’s a certain quiet elegance about Culatello di Zibello. It doesn’t scream for attention. It doesn’t need flashy packaging or a catchy marketing slogan. It simply exists, and when you taste it, you understand why it has been called the “king of cured meats.” In 2025, the numbers finally caught up to the reputation. Turnover reached around €24 million, with production growing by 12%. Not huge in industrial terms, but impressive for a product still made by hand, in limited quantities, in one specific corner of Italy. Born in the Fog To understand culatello, you have to understand its home: the foggy lowlands of Parma, near the Po River. Winters are cold and damp, summers warm. Strange conditions, maybe, but perfect for this delicate cured meat. This natural cycle of fog, humidity, and heat isn’t just scenery. It’s essential. It shapes the meat, influences how flavors develop, and gives culatello that soft, slightly sweet, complex taste you can’t get anywhere else. A Craft That Refuse...

Toscano DOP Ham & Ready-to-Eat Trend Gains Ground

S omething’s changing with Prosciutto Toscano DOP, not in a loud, dramatic way, but slowly. Almost quietly. At first, it just looks like numbers. A small increase here, a percentage there. But sit with it for a moment, and you start to notice what’s really going on; it’s not the ham that’s changing, it’s the way people are choosing to eat it. In 2025, pre-sliced packs saw a rise of about 8.9%. Not huge, maybe. But enough to mean something. Enough to suggest a shift in habits that’s probably not going away anytime soon. Easier, Faster, Still Authentic Let’s be real for a second, life’s busy. People don’t always have the time (or patience) to stand there slicing ham perfectly thin. So yeah, pre-sliced makes sense. Open the pack, and it’s ready. No effort, no mess. Just done. But here’s the thing: it’s not like people suddenly stopped caring about quality. If anything, they’re more selective now. They still want origin, authenticity, that deep Tuscan flavour that makes Prosciutto Toscano ...