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Awaken Your Ibérico Sense: Spanish Ham Wins Over China

Beijing doesn’t usually come to mind when you think of Spain’s food culture. But in September 2025, the city’s food lovers got an authentic taste of Iberia as Jamón Ibérico took centre stage during a week-long celebration. Organised by ASICI (Interprofessional Association of Iberian Pork), the campaign called “Awaken Your Ibérico Sense” turned the spotlight on what many call the world's best ham. Chefs in Training On the 12th and 13th of September, a group of executive chefs from some of Beijing’s top kitchens swapped their usual routines for something new: an intensive course on Iberico ham. The program mixed classroom sessions, led by Jesús Pérez Aguilar, ASICI’s managing director, with hands-on workshops. The big highlight was master slicer Zulima Esteban, who not only taught the chefs how to cut perfect slices but also how to arrange them beautifully on the plate. Many of the participants said it wasn’t just about technique — it was about understanding the product’s soul. As Es...