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Showing posts with the label Jabugo

What Makes Iberian Ham So Special? A Hidden Story

At first glance, it's just a few thin slices on a plate. Deep red, a bit shiny, maybe served with bread or nothing at all. Simple. But that simplicity? It's a bit deceiving. Because Iberian ham jamón ibérico isn't just food. It's time, place, and a whole lot of quiet effort packed into something that disappears in a few bites.  Where the Journey Actually Begins Most people think it starts in the kitchen. It doesn't. It starts way earlier, out in open landscapes called dehesas. These are wide, oak-filled areas where Iberian pigs roam freely. No rush, no tight enclosures. They eat what they find, mostly acorns during certain seasons, and that diet changes everything. That soft, almost buttery fat people talk about? Yeah, that comes from here. Cold Air, Slow Time After that, the process moves to places like Guijuelo. And this part is slower than you’d expect. The climate there is cold and dry, which turns out to be perfect for curing. The ham rests, loses moisture, an...

Cinco Jotas Kicks Off an Excellent Montanera for the World's Best Ham

Each year, when the first calm winds roll across the dehesas of southern Spain, an ancient ritual begins. This moment marks the start of the Montanera, the natural feeding season for the 100% Iberian pigs that one day will become the famous Cinco Jotas jamón. For 2025, the brand has announced something rare: the conditions are not just good, but excellent, giving hope for one of the best acorn-fed pig harvests in recent memory. A Landscape Built for Perfection The Montanera takes place in the vast oak-filled lands of Huelva, where pigs wander freely beneath ancient encinas and alcornoques. After the first autumn rains, the soil softens, grasses return, and the bellotas—the acorns that define the flavour of Iberian ham—begin to drop in abundance. This year, nature has been especially generous, with an abundance of acorns and lush pastures stretching across the hills. Producers say the pigs could even stay in the fields longer than usual, which continuously improves the final quality. W...

Joselito is using illegal and unfair marketing to sell their hams

The Iberico ham world, usually calm and rooted in old traditions, has suddenly found itself in the middle of a growing storm. What began as a dispute over a simple brand name has now escalated into a much larger conflict, pitting Joselito against the DOP Jamón de Jabugo . The ‘Jabu’ Name That Sparked Trouble The first hit came when a commercial court in Granada ruled that the brand “Jabu” could confuse customers because it sounds too close to Jabugo, the protected designation famous for its strict standards and deep cultural heritage. For the DOP, anything resembling their name risks misleading buyers and weakening their identity. They argue that only hams meeting their rigid rules — 100% Iberian pigs, acorn-fed, raised in the dehesa and cured traditionally — should be linked to Jabugo in any way. Joselito disagrees strongly. They claim the “Jabu” brand has been in existence since the 1980s, long before the current DOP structure, and they acquired it legally years ago. In their view, ...

Where Dehesas and Tradition Meet: The Secret of the World’s Best Ham

  When people talk about Spain, they usually mention flamenco, tapas or sunny beaches. But for many food lovers, the real star of the country is jamón ibérico. Recently, British journalist Rachel Speed set off to the south of Spain, determined to discover if the famous hams of Huelva really deserve the title of world’s best ham. A trip to the heart of ham country Her first stop was Jabugo, a small town in the province of Huelva that has become synonymous with excellence in jamón ibérico. Here is where the legendary brand Cinco Jotas has been producing hams for over a century. Rachel described the curing cellars with awe: thousands of legs hanging in silence, coated with oil, resting for up to three years until they reach perfection. But the story starts far earlier, in the open dehesas where purebred Iberian pigs roam freely. Their diet of acorns, or bellotas, is what gives the meat its rich flavour and distinctive aroma. Each animal is carefully traced with a code, ensuring that ...

Guijuelo Sparks Iberian Ham War by Lowering Breed Standards

  Spain has long prided itself on producing what many call the world's best ham, the famous Jamón Ibérico de Bellota . Yet a quiet town in Salamanca, Guijuelo, has now placed itself at the centre of a storm that is shaking the Iberian ham industry. Earlier this month, Guijuelo’s Denomination of Origin (DOP) made changes to its official quality standards, allowing hams with just 50% Iberian breed purity to be sold under its label. This means crossbreeds — typically Iberian sows crossed with Duroc boars — can now carry the Guijuelo seal of approval. At the same time, the DOP insists that other rules, such as minimum curing times and fatty acid quality, have been reinforced to guarantee excellence. Why the change matters For many Spaniards, ham is not just food, it’s heritage. Jamón Ibérico is tied to centuries-old traditions, and breed purity has always been part of its prestige. Guijuelo’s decision to certify 50% Iberian animals may make sense economically, since it broadens the poo...