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Showing posts with the label Food Valley

Prosciutto di Modena DOP: A Taste Journey Through History, Art and Motors

In Modena, food is never just food. It carries memory, landscape, patience, and a little bit of pride. Prosciutto di Modena DOP is a perfect example of this. At first, it may look like a delicate slice of cured ham, but behind it lies a whole territory: hills, villages, old traditions, family knowledge, and the slow rhythm of time. The new tourist itineraries linked to Prosciutto di Modena DOP invite visitors to discover the area in a more personal way, not only by eating, but also by walking through the area, meeting producers, visiting historic towns, and understanding why this product belongs so deeply to Modena. It is a kind of travel where taste becomes the guide. From Modena's Heart to the Hills The journey can begin in the centre of Modena, where Piazza Grande, the Duomo, and the Ghirlandina Tower tell the story of a city shaped by beauty and craft. These are not just monuments to look at quickly and move on. They create the mood of the place. Calm, elegant, full of detail....

PNRR Funds and Food Scandals: The Debate Around Parma's Prosciutto VMuseum

In Langhirano, a small town tucked into the rolling hills of Italy's Food Valley, the scent of curing ham feels almost permanent. It lingers in the air, settles into the landscape, and quietly defines the local economy. At the center of this identity stands the Museo del Prosciutto di Parma, a place dedicated to telling the long, layered story of one of Italy's most celebrated gastronomic icons. Recently, however, the museum has drawn attention for something other than its exhibitions. The €600,000 Investment The Italian government has allocated €600,000 from the PNRR (National Recovery and Resilience Plan) to renovate and expand the museum. The funding, part of the European Union's post-pandemic recovery program, aims to modernize the exhibition space, improve energy efficiency, enhance accessibility, and introduce more immersive installations. In practical terms, the museum is set to grow physically and technologically. Interactive displays, updated visitor pathways, and...