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Toscano DOP Ham & Ready-to-Eat Trend Gains Ground

S omething’s changing with Prosciutto Toscano DOP, not in a loud, dramatic way, but slowly. Almost quietly. At first, it just looks like numbers. A small increase here, a percentage there. But sit with it for a moment, and you start to notice what’s really going on; it’s not the ham that’s changing, it’s the way people are choosing to eat it. In 2025, pre-sliced packs saw a rise of about 8.9%. Not huge, maybe. But enough to mean something. Enough to suggest a shift in habits that’s probably not going away anytime soon. Easier, Faster, Still Authentic Let’s be real for a second, life’s busy. People don’t always have the time (or patience) to stand there slicing ham perfectly thin. So yeah, pre-sliced makes sense. Open the pack, and it’s ready. No effort, no mess. Just done. But here’s the thing: it’s not like people suddenly stopped caring about quality. If anything, they’re more selective now. They still want origin, authenticity, that deep Tuscan flavour that makes Prosciutto Toscano ...