World's Best Ham by PataNegra.dk

Pata Negra Ham The Iberian Pork Interprofessional Association (ASICI) has launched an ambitious promotional campaign in London, 'Awaken Your Iberian Sense', aiming to elevate Iberian ham’s presence in the British market. This campaign, developed in collaboration with the European Union and the Spanish Ministry of Agriculture, Fisheries and Food, seeks to reinforce Iberian ham’s status as a premium gastronomic product in the UK. The campaign's grand opening was hosted at the prestigious Searcy’s at The Gherkin, an iconic London venue known for its upscale dining. The event welcomed an exclusive audience, including renowned local chefs, food industry professionals, and culinary influencers. Guests indulged in a specially curated menu featuring Iberian ham, a legendary delicacy representing the heart of Spanish and European culinary tradition. Why the UK Market Matters for Iberian Ham In an interview with EFE, Raúl García, President of ASICI, emphasized that the United Kingdom...